What it measures

Social listening tracks how a person, brand, policy or event is being discussed online, in near real time. Where a traditional survey tells you what people say when asked, social listening shows what people are already saying unprompted — which makes it the fastest way to catch a shift in sentiment before it shows up in a poll.

What we monitor

Volume

Mention volume

How much a topic, person or brand is being discussed, and how that's changing hour to hour.

Sentiment

Positive / negative split

Whether the conversation is trending favorable, unfavorable or mixed, and why.

Velocity

Story speed

How fast a story is spreading — useful for catching an emerging controversy early.

Platforms covered

We monitor X (Twitter), TikTok, Facebook, Instagram, and relevant online news and blog coverage, pulling mentions via API-based collection and natural language sentiment classification.

How it's presented

Social listening data is delivered as a live dashboard (updated continuously) plus periodic summary reports highlighting notable spikes, sentiment shifts, and the specific conversations driving them. It's most valuable paired with our survey-based tracking — social data shows the immediate reaction, survey data confirms whether it reflects broader public opinion.

Need to track sentiment on a live issue?

We can set up monitoring for a person, brand or topic on short notice.

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