Election research

What it covers

Election research is our most comprehensive service line, covering everything a campaign, party or newsroom needs to understand where a race stands and where it's heading.

• Voter intention polling: head-to-head and multi-candidate preference, nationally or by constituency
• Issue-based surveys: what voters say is driving their choice — economy, security, corruption, cost of living, and more
• Demographic analysis: breakdowns by age, gender, region and urban/rural split to show where a candidate is strong or weak
• Election trend reporting: tracking how the race moves across waves, including post-debate and post-event snap polls

How we field it

National and constituency-level election studies use multi-stage random sampling, combining CATI/CAPI interviews with SMS polling for rapid turnaround where timing matters — for example, a snap poll immediately after a debate. Every wave discloses sample size, margin of error and fieldwork dates.

What you receive

Independence and disclosure

Whether a study is commissioned by a party, a candidate, or an independent newsroom, we publish the same methodology disclosure every time — sample size, margin of error, fieldwork dates, and who funded the study. Our findings don't change based on who's asking; that's what makes them worth citing.