Who we are

Rapid Index is a research and consulting company built around one idea: public opinion moves faster than most research firms report it. We combine traditional survey methods with real-time digital data to give journalists, campaigns, brands and policymakers a live read on what people actually think — not a snapshot from three months ago.

We track the rise and fall of political figures, public institutions, brands and celebrities, publishing our findings through recurring, named indices that are built to become reference points — the kind of numbers people cite by name.

Our mission

To deliver credible, independent, data-driven research that helps governments, businesses, media houses and the public understand public opinion and make informed decisions — published fast enough to matter.

Our vision

To become a trusted, go-to source for public opinion research, political analytics and social insight — known as much for the speed of our data as for the rigor behind it.

What we stand for

Independence

Every report discloses who commissioned it, if anyone. Our methodology doesn't change based on who's asking.

Transparency

Sample size, margin of error, fieldwork dates and methodology are published with every release — no exceptions.

Speed

We pair rigorous fieldwork with live digital signal so our numbers reflect this week, not last quarter.

Where we operate

Rapid Index is headquartered in Toronto, Canada, with research operations covering national and county-level races, consumer sentiment, and social/celebrity appeal across the markets we serve.

Want to work with us?

Whether you need a custom study or want to subscribe to our recurring indices, we'd like to hear from you.

Get in touch